Brand

1. 1

   Write the product's full name first: Nitti Intelligence. After that, Nitti alone means the product.

   Nitti Intelligence reads every response. Nitti then links each claim to its paragraph.

2. 2

   Polyther stands on its own name. Never prefix it with another brand.

   Polyther, not Nitti Polyther or Polyther by Nitti.

3. 3

   The company is 90 AI Technologies. Use it for the endorsement, legal text and the company itself, never as a product name.

   Footer: Polyther, by 90 AI Technologies.

4. 4

   Products describe themselves by what they do. The company's story, full-chain agency automation for white-collar work starting with public affairs, belongs to the company and its own site.

   Polyther: your agents, people and tools in one workspace.

5. 5

   Spell names exactly: Polyther with a capital P; braaand lowercase with three a's. Domains stay lowercase.

   polyther.nitti.ai, but Polyther in a sentence.

• Both wordmarks are set in Instrument Serif, the display face, so the products read as one family.
• Nitti Intelligence is set upright, both words in the same style; use the short form, Nitti, only where space is tight and the context already says which product.
• Wordmarks are foreground colour on any background. The accent belongs to the interface, not the name.
• Polyther's mark is three identical leaves stepping out across the medium: one agent and her copies, drawn as outlines over translucent fills. Nitti Intelligence's mark is Turning pages: three solid pages on a spine, one flat and two turning toward the reader, drawn in perspective. The mark leads the wordmark in the lockup and stands alone as the app icon.
• The lockup is built from the type, not set by eye, so it is the same at every size: the mark's base sits on the baseline; Nitti Intelligence's flat page reaches the cap height and the turning pages rise above it like ascenders, while Polyther's leaves stand 1.1 cap heights tall, overshooting as round letters do; the gap to the first letter's stem is 0.42 cap heights. Use the Wordmark component with mark, or lockupMarkStyle for an animated mark, never a hand-sized mark beside the name.
• Both marks are black or white, never a colour: black on light grounds, white on dark grounds, on the blue and on the citron. The accents belong to the interface (actions, focus, selection, charts) and may fill an app icon's tile, never the marks or the names. The app icon is white on the dark tile, or on the accent: black on Polyther's citron, white on Nitti Intelligence's blue. Never recolour parts or add effects; Polyther's fills are fixed at 22, 40 and 62 percent of its ink, and Nitti Intelligence's pages are always solid, separated by their gaps.
• Motion: a build-in once on load, and a working loop. Polyther's leaves step out, then cascade. Nitti Intelligence's pages open up off the flat one, then keep turning while it reads, every cycle passing through the still mark. The lockup arrives the same way when a page loads, the name uncovered as the mark comes to rest. Under reduced motion the mark is shown at rest.
• The 90 is the company's. It never sits beside or inside a product lockup.
• The endorsement, by 90 AI Technologies, goes under the wordmark in footers, sign-in and documents, never in the app's own header.

import { ProductAppIcon } from "@nitti-ai/design-system/components/product-app-icon"
import { ProductMark } from "@nitti-ai/design-system/components/product-mark"
import { Wordmark } from "@nitti-ai/design-system/components/wordmark"

<Wordmark product="nitti" />                  // Nitti Intelligence
<Wordmark product="nitti" variant="short" />  // Nitti
<Wordmark product="polyther" endorsed />      // Polyther, by 90 AI Technologies